One of my favorite things to do in my spare time is to brew beer. In the process of doing so, I have gained a supportive following which has encouraged me to build a brand around my homebrewing efforts. The term “upward monkey” is a silly phrase coined by a work associate. The phrase is something that I had a vision for almost immediately once I started to try to legitimize my brewing operation through the use of my “Photoshop canning line” and other design elements. The website is a work in progress at upwardmonkey.com.