As the company neared its 40th anniversary, I was challenged by the CEO to design a logo which embodied the culture of WMG and expressed the four main pillars of the business: resourceful people, ideas and technology, environmental responsibility and increasing sales and profitability of its clients. After many rounds of concepts, we came to the consensus that simple iconic blocks would best symbolize the four pillars. They would be bold and easy to identify and the colors could be used to accent specific areas of the new state-of-the-art production facility. The new brand was launched through signage, packaging, a redesigned website and updating the fleet graphics on all of its company vehicles.