One of the northeast’s largest grocery retailers decided to test a small neighborhood store concept in the Boston metro area. I worked with their store vision team to create the logo for the bfresh brand of markets. The marketing concept was built around a small-footprint grocery store that had fresh, quick-serve prepared foods stations within the store. There were stations for pizzas, salads, stir-fry, gourmet pasta, seafood and poultry dishes and more. The vision for the brand was to be a unique, innovative and vital part of the neighborhood. To promote this concept, an OOH ad campaign was developed by a 3rd party agency and I adapted the design for use in various sizes and specs in subway stations, at bus stops and on billboards.