This project was a quick-turn point-of-purchase sign kit for a chain of Canadian supermarkets. Working directly with the client, the program needed to be designed, printed and shipped within a 3 week timeframe. POS design elements included shelf cards, counter easels, triangular tabletop signs, informational brochures, hanging signs, banners and checkout decals. Merchandising display elements were also designed including header cards, channel strips, display backer boards and peg hook info cards. Once all of the signage was designed, a 24 page saddle-stitched step-by-step store execution guide was created to explain the mechanics of the free knife promotion and how to make the program successful.